digital marketing courses

Top digital marketing courses to complete before 2019 ends

There are hundreds of online opportunities for marketers who want to learn how to improve their skills. 

Blogs, news sites, case studies, and content libraries are some of the ways that marketers keep up with the changing nature of the industry.

Until five years ago, there were no online courses that marketers could take to help them learn and master their craft. However, since the inception of Coursera.com and EdX.com in 2012, the educational opportunities have grown immensely. And now you also have Courseskart.com to enhance the learning.

Now the question is: When you’re ready to brush up on important skills or learn new ones, which courses should you choose?

In this article, we show you some of the top digital marketing courses for 2019. You’ll find the top courses in the following subjects:

  • Inbound marketing
  • General digital marketing
  • SEO
  • Google Analytics

Some of the best classes for marketers are available online. 

 

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1. “Inbound Marketing” Emphasizing Customer-First Marketing

This course covers inbound marketing techniques such as:

  • Content creation
  • Content marketing strategy
  • Social promotions
  • Lead nurturing
  • Conversion optimization
  • Topic clusters 

This course is for: Business owners, professional marketers wanting to improve their digital marketing knowledge, or anyone who wishes to work in marketing. 

The course from famous Hubspot includes over 4 hours of video plus a free downloadable study guide. It consists of 11 classes, each containing between 2 – 5 video lessons and a quiz.

Also included with the course are bonus materials, outside learning resources, and recommended reading.

Online Academy Inbound Marketing course teaches modern digital marketing, direct from the company whose CEO coined the term “Inbound Marketing” in 2005. 

According to the market survey, inbound marketing is both a business strategy and a mindset. The inbound method seeks to attract, engage, and delight customers. Its roots, however, are based on a philosophy that believes in genuinely serving its customers.

The concept of inbound marketing grew in response to the  blackhat scammers who made millions by manipulating the SERPS and spamming online users. This created an online environment that caused many people to assume that the internet was largely comprised of criminals and scammers.

Today, blackhat techniques aren’t as effective as they once were. Instead, the practice of creating content and building relationships is the “status-quo” among brands and marketers. 

Not only did inbound marketing seek to share free content, but it also demanded a kinder, more-giving mindset. Its philosophy of service was an extreme change from the standard practices of the early Google days.

2. LinkedIn’s “Online Marketing Foundations” Covers a Wide Array of Skills

This course guides you through the current digital marketing landscape by covering a wide skill set that includes:

  • SEO
  • Email marketing
  • Web analytics
  • Content marketing
  • Influencer marketing
  • Social media marketing

This course is for: Anyone wanting to brush up on their marketing skills, start a business, or improve their understanding of digital marketing concepts.

The course at Edx includes over 4.5 hours of video split into 13 lessons, plus quizzes, exercise files, written transcripts, and an online notebook.

Online Marketing Foundations is a course that offers a thorough foundation in digital marketing, covering all of the crucial marketing basics. In this course, you’ll learn important skills such as how to:

  • Build a digital strategy
  • Evaluate your website
  • Integrate analytics into your workflow
  • Understand SEO basics
  • Create text and display ads

Brad Batesole is the Chief Marketing Officer at RentTrack and an instructor for LinkedIn. In the course’s introductory video at Edx, Batesole explains: “Marketing is a fundamental part of every business, and in today’s market it moves fast,” summarizing the need for LinkedIn’s course.

3. SEMrush’s “SEO Fundamentals” Teaches Basic SEO Concepts

SEO Fundamentals is an SEMrush course that teaches SEO techniques.

This course covers SEO-related topics such as:

  • How search engines work
  • Crawling, indexing, and ranking
  • Search engine results pages’ layouts
  • Technical SEO
  • Ranking signals
  • International and local SEO

The course includes 4 hours of video over 31 lessons. Also included with the course are plenty of additional reading resources, plus practice tests.

The SEO Fundamentals course offers a strong understanding of what search engine optimization is and how it works. In addition to content optimization, this course also touches on some “back-end” technical basics.

While marketers don’t need to master the technical side of SEO, it’s crucial that they understand how and why certain content works. Understanding technical aspects also helps marketers work better and collaborate more efficiently with their teams.

This course is valuable because it thoroughly covers what marketers need to know about SEO. It also includes just-enough technical SEO to offer a basic understanding of how Google works.

Started in 2008 by a small group of SEO and IT specialists, SEMrush is now a world leader in competitive research for online marketing. Its mission is to “make online competition fair and transparent, with equal opportunities for everyone. Also all the related content can be found on Courseskart.com

Google Analytics for Beginners Offers Basic Training for Beginners

Google Analytics course for beginners offers full training for marketers wanting to incorporate Google Analytics into their skill set.

This course covers information about how to use Google Analytics, including how to:

  • Create a Google Analytics account
  • Set up filters and views
  • Read analytic reports
  • Set up dashboards
  • Create goals and set up campaign tracking

The course includes 4 sections of video training with 2-5 lessons, plus an assessment in each section.

The ability to read and understand Google Analytics is central to nearly all marketing efforts involving search engine marketing and search engine rankings. The data provided by Google Analytics tells marketers what to build on, what to reduce, or how to adjust at every step of the way in content and website marketing.

Any marketer willing to take on the challenge of thoroughly learning to use Google Analytics will give himself an edge on the competition. The ability to interpret analytics is a great advantage toward successful marketing campaigns because it allows marketers to adjust campaigns according to what people are responding to.

Marketers who opt not to learn Google Analytics will likely invest more time down the road struggling to understand its concepts and usage. 

For anymore course related queries, you can always visit our website, www.courseskart.com for more details about each course and lesson.

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